CRM for transportation companies: how to bypass the competition

The situation on the transportation market today is ambiguous. On the one hand, demand for this service is still high. On the other hand, there is a large number of almost identical freight transportation offers on the market. It should also not be overlooked that many large customers are transferring from outsourcing to their own transport.

Ultimately, the goal of any company is to make a profit. But what if everything is top-notch and orders are dwindling by the day? Good transport equipment, great drivers, running an advertising campaign, and the desired result is not there. In this difficult, but familiar to modern business case it is necessary to pay close attention to how the company has built a system of orientation to the client, which is one of the few effective ways to improve their market position and increase profits. Also, this can help the movers software.

When using a CRM system this principle is implemented by default. Even higher will be the effect of implementing an industry-specific CRM solution designed specifically for the trucking industry. Such systems accommodate important functions for transportation companies:

• Selection of a suitable vehicle for transportation;
• Accounting for the transportation of goods;
• Managing relationships with customers and partners;
• Management of financial activities of the company.

The industry CRM solution allows you to keep a complete database of employees, available vehicles, customers, history of contacts with them, track orders and prevent possible claims. This information will help to determine at any moment what to offer the client to satisfy his needs as much as possible. The reminder system will allow the manager in time to contact the customer or at the right time to hold a meeting.

It is no secret that the quality of services directly affects customer loyalty, even in the case of a long and friendly relationship. Therefore, the functions of registration of orders for transportation, adapted to the logistics business will be an additional advantage of industry CRM-solutions. Processing of orders in accordance with the established algorithm minimizes the likelihood of errors due to human error and increases the level of quality in the process of interaction with customers.

The effect of implementing specialized CRM solutions for road transportation can be defined as follows:

• The client is satisfied and ready to use the company's services more than once - the number of deals and their financial equivalent increase;
• A satisfied client is sure to share information about a quality deal with partners, which will allow you to promote the company without advertising;
• There is no need to spend time on a customer who is in the system as unreliable or has a bad history of relations. This will allow to distribute the saved time for the development of the contact with the loyal or regular clients;
• Increases competitiveness and market share.

Even today, industry-specific CRM solutions for companies that specialize in automobile transportation also allow them to monitor the condition of the company's vehicle fleet. The functionality of such systems is constantly expanding, and in the near future we expect to see mechanisms for accounting for breakdowns, vehicles passing through service stations, and the ability to instantly calculate the company's preliminary costs for the provision of services.